Your Guide To Microsoft Exchange Hosting


As we all know, the modern workplace is becoming increasingly remote. The days of being chained to a desk are now over, thanks to advanced technology which allows users to access information on mobile devices, whenever and wherever they wish.

This freedom is about to become much easier with Microsoft Exchange hosting from Genesis Communications. Read on to find out all you need to know about a product which is set to revolutionise mobile business communication.

What is Microsoft Exchange hosting?

The Benefits of Microsoft Exchange hosting
? Truly Remote Access
? Empower Your Workforce
? User-friendly Format
? Peace of mind
? Comprehensive Data Protection
? Reduce Compliance Risk
? Hassle Free
? Uptime Guaranteed
? Affordability

Features
? Exchange Management Shell
? Exchange ActiveSync
? Outlook Web Access
? Outlook Auto-Discover
? Smart Scheduling
? Improved Search
? Bundled Encryption
? Improved User Interface
? Increased Storage

Glossary of Terms
? Mobile Device
? Server
? hosting
? Microsoft Exchange
? Microsoft Outlook
? Synchronising
? Blackberry Enterprise Server (BES)
? Anti-Spam Protection
? Anti virus Filter
? Anti-Phishing Protection

What is Microsoft Exchange Hosting?

Microsoft Exchange Hosting is a platform for Exchange - a messaging and collaborative software product which allows users to access emails, contacts, calendar and other tasks remotely through Microsoft Outlook on a Blackberry, or other mobile device.

In order for Exchange to work, it has to be ?hosted? through a Microsoft Exchange Server. This requires a modern, high performance server and software, which are both expensive to purchase and maintain.

To access Exchange on a Blackberry, users also require a Blackberry Enterprise Server. The combined, typical set-up cost of this equipment is approximately ?9,000. In addition to this, the server has to be maintained. Historically, this has meant that businesses either have to hire someone ?in-house? or contract an external IT company to do this for them. The typical cost of this can be anything from ?5000 to ?25000 per year.

These figures have meant that before now, hosted exchange has been simply too costly for many businesses. This is where Genesis Communications can help.

Microsoft Exchange Server 2007 from Genesis now takes care of the server and hosting element, saving you the cost of complex equipment and the hassle of maintaining it.

The Benefits of Exchange Hosting

Microsoft Exchange Server 2007 has been specially designed to be easy to maintain and manage. It delivers increased access and communication power to workers, whilst at the same time offering comprehensive protection for your business and its systems.

Read on to discover all of the benefits that Microsoft Hosted Exchange has to offer:

Truly Remote Access ? With Microsoft Exchange Server 2007, users can access important Access e-mail, voice mail, calendar, and contacts from virtually anywhere, anytime using:

? A desktop computer
? A laptop computer
? A mobile device

Empower Your Workforce - Information is power, and with Microsoft Hosted Exchange you can give your workforce a unified messaging service which keeps everything in one convenient place.

You can now receive e-mail, voicemail and faxes through a single inbox. For example, voicemail can be forwarded with added text notes which can be found using a built-in search facility.

With Exchange Server 2007 you can deliver these time-saving features, to ensure that your workforce is more productive and efficient.
User Friendly Format - Exchange has a familiar, user-friendly experience based on the tried and tested Microsoft Outlook platform.
Peace of mind ? Exchange Hosting offers peace of mind, with all of your incoming and outgoing emails being scanned by dedicated data protection software.

Comprehensive Data Protection - Exchange provides integrated anti-virus, anti-spam and anti-phishing technology to stop the latest threats before they impact upon your systems.

Reduce Compliance Risk - Exchange Server 2007 has been designed to help your business comply with corporate, regulatory, and legal requirements.
It has been designed to ease the workload of administrators charged with applying and enforcing compliance policies, avoiding adverse impact and increasing productivity.
Hassle-Free - Microsoft Hosted Exchange from Genesis not only saves money; it also eliminates all of the hassle that comes with the upkeep and maintenance of a server. This will leave you free to concentrate on your work tasks, safe in the knowledge that you are in the hands of one of the UK?s leading exchange server hosting providers.

Uptime Guaranteed - So confident are they in the service, Genesis? Microsoft Exchange Hosting is backed by a 99.9% Level of Uptime Service Agreement.

Affordability - Genesis are now offering Microsoft hosted exchange from as little ?8.40 per month, making it an extremely affordable solution for your business

Features

Want to know more about Microsoft Exchange Server 2007? Here are some of its key features:

Web Ready Document Viewing - A new feature allows Office documents (Word, Excel, PowerPoint, and PDF) to be accessed as e-mail attachments or displayed as HTML, even if Office isn?t installed on the client PC.

Exchange Management Shell - The PowerShell scripting language, specifically optimised for Exchange, offers handy tools for the day-to-day e-mail administrator.

Exchange ActiveSync - Improved direct push e-mail ensures ActiveSync clients receive messages on server connect.

Other mobile-friendly features include inline message fetch ? the ability to download long attachments without reloading the entire message. As well as this, information rights management allows users with proper authority to view protected messages without being connected to a server.

Outlook Web Access - The latest OWA client is more or less identical to the popular Outlook 2003 desktop interface. Features and views are nearly the same, and performance is excellent.

Outlook Auto-Discover - Administrators no longer need to walk to client desktops to configure Outlook access to a specific account location. Users simply enter their user names and passwords, and Outlook automatically does the rest

Smart Scheduling - Scheduling Assistant and Calendar Attendant mean that Exchange tracks not only the schedules of all meeting invitees but also the availability of meeting rooms. Therefore, meetings can be fully scheduled without everyone?s Outlook client being connected.

Improved Search - A rewritten search algorithm noticeably boosts the speed at which Outlook can find specific messages in large message stores.

Bundled Encryption - Exchange can now automatically encrypt all e-mail messages sent within the local organisation. It also automatically supports TSL (Transcript Security Layer) encryption, including built-in certificates.

Improved User Interface - Exchange helps to save time and effort with advanced management tools. A new and improved user interface means that diagnostics, monitoring and troubleshooting tools are now in one place and easier than ever to use.
Increased Storage - As a native 64 Bit application, Exchange offers greater than ever storage capability to accommodate increasing demands for memory.

Glossary of Terms

Mobile Device ? This refers to a handheld device such as a Blackberry, which allows you to access email and other applications whilst on the move.

Server - A server computer (server for short) is a computer system that has been designated for running a specific server application such as Microsoft Exchange.

Hosting ? This refers to a computer (server) containing data or programs that another computer can access by means of a network or modem. These programs, such as Exchange are ?hosted? by a server.

Microsoft Exchange ? A Multi-purpose messaging software, useful for managing tasks such as email.

Microsoft Outlook ? Used mainly as an e-mail application, Outlook also provides a calendar, task and contact management, note taking, a journal and web browsing. Outlook can be synchronised with your mobile device.

Synchronising - This refers to the process of transferring files between two devices. This is done automatically. For example, when you edit details of a contact in outlook on your computer, this change is also made on your mobile device once it is connected.

Blackberry Enterprise Server (BES) - Connects to Microsoft Exchange, to synchronise email and other information between desktop and mobile software.

Anti-Spam Protection - Automatically blocks unwanted, nuisance email otherwise known as Spam.

Anti Virus Filter - Checks email for viruses which could be harmful to your computer

Anti-Phishing Protection - Protects your system from hackers attempting to fraudulently obtain usernames, passwords, credit card details and other sensitive data.

Approved Microsoft Partner
Genesis has been specially approved to supply Exchange Hosting, having been awarded Microsoft Gold Partner Status in 2007. This is a certification which is only awarded to those who meet Microsoft?s rigorous standards and testing.
We are also a Microsoft small business specialist having demonstrated a high level of competency in providing communications solutions for small businesses.

Take Your Company to The Top Buy Domain Name
Do you want to take your business to the top and move ahead of your competitors? Then you need to establish your website and buy domain name. Gone are the days when just mouth-to-mouth promotion was enough. At such days, you easily enjoyed monopoly and different industries and businesses had their own set of clients. But now, with the number of substitutes entering the market ever increasing, you have to enhance your marketing and promotion techniques to lure your prospective customers. You cannot simply sit and relax and believe that your prospective customers will themselves come to you seeking your services. If you do not want to spend huge amount of money in television and print promotion, then you can use internet for effective marketing. Internet has now-a-days become the best platform for promotion, education and information.

So, whether you want to inform your prospective customers about your products, educate them about different enticing features of your services or want to promote your brand, you can easily use internet for the same. You need to mark your presence among your prospective customers and building websites will be the ideal method to do so. When you build website, you also need to register its domain name so that your website can become live to your current and prospective customers. For domain name registration you can take the help of expert domain name registering companies. If you search over the internet, you can find numerous companies offering cheap domain name registration. But if you want effective registration without any hassle and extra charge, you need to rely only on credible and big brand. There are times when you get lured with the prospective of cheap registration. But you may not even know when the company starts adding extra charges and at the end, the bill of domain name registration is huge.

You will have no choice but to pay the company. So, instead of trusting any random company, you need to take little time out of your busy schedule and research about the best company to buy domain name. If you land up in a prominent and trustworthy website, you will surely get immense benefits. Apart from giving your cheap domain registration services, they will also educate you about different measures through which you can adequately promote your website. With their expert help, your website will reach zenith of success within no time!

Benefits Of Linux Web Hosting Over Windows Web Hosting In Case Of Average Site


Have you ever though that why nowadays, more and more people are turning towards Linux web hosting rather than the very conventional use of Windows web hosting? The most suitable answer to this deft change is stability. However, you may ask now, that on what terms is Linux more stable than windows? Contrasting windows, Linux is an open source operating system. The code is open and accessible to people, who can easily go through them and can recommend improvements. In addition to this, they are also allowed to point out bugs. Over the years, Linux has been developed in two smart categories such as Red Hat and Debian. It is a collective effort of thousands and thousands of people, who have worked really hard and have contributed their time to making Linux web hosting run faster and to provide simpler, more competent and bug free code.

The open programming environment, have made it easier to bring improvements regular basis. Also, the problems can be traced relatively quickly and solved with the least of complexity. A person, who is dependent on his website for any kind of business or other purpose, would not appreciate his site going offline as it is directly proportional to loss. This is the reason why every business wishes to procure a stable operating system so that they can totally avoid the miserable consequences of dreadful server crashes.

Second issue, where Linux gets an upper hand over windows is that while the new set up of an online site, whether or not, the operating system engaged will be able to use the full range of required software and scripts? Presently, most of the web hosting companies propose Linux web because whatever can be done with Windows hosting is completely possible with Linux Hosting as well. Today, almost all popular script packages on the web today are accessible in both Windows and Linux web hosting versions, where it has been widely accepted that Linux web hosting version is more stable and possess all of the features of windows.

Thirdly, expense, which is of course is one of the most important concerns, is also not an issue with Linux. Linux web hosting is usually offered at the equal charges as Windows web hosting. Hence now, with Linux, one can avail the same set of services at same price but additional features like:
? stability
? Applicable with all popular script packages

Another beneficial aspect, which is quite important to be mentioned here is that on Linux using PHP, it is much easier to program databases and this happens because even PHP was developed by the community and hence, is an open source.

Lastly, if you require Basic HTML pages, and have nothing to do with further additions of dynamic elements then Linux is the best pick for you. PHP, Perl and MySQL give you a whole range of possibilities. In order to gain more information about Linux web hosting, simply visit .

Common Domain Registration And Website Hosting Mistakes


A domain name is not just a name for the online presence of your business. It is the most rewarding way for your business to retain existing customers, find new customers, and attract them to turn them into satisfied and returning customers. In addition to this, a domain name is an integral part of the identity and branding of an online business and therefore it should be chosen with great care. One of the biggest reasons behind this carefully methodology is that while web design errors and software applications can be fixed and updated, if required, the same is not the case with domain names. While choosing a domain name, it is always suggested that the services of a professional such as a domain registration Australia company be sought. This not only helps in understanding the market norms, degree of competition, strategies implemented by competitors, ways to stay ahead of peers, but it is also useful in having a clear and complete understanding of the geographical location of the targeted audience.

This helps in focusing efforts in search engine optimization and promotion of the site online, especially to a specific country or people with similar interests. Just like domain registration, website hosting is also plays an important role in the smooth functioning and popularity of a website. It is worthwhile to note that it does not matter how appealing a website is, but if is not accessible to the targeted audience at all times (excluding scheduled maintenance by web hosts), a lot of money can be lost and customers may go to competitors. Therefore, it is highly recommended that you choose a provider of reliable webhosting solutions that are characterized by an assurance of at least 99.9 percent uptime. It is good for you to remember that the best web hosting packages are not always the most expensive ones, but ones that offer end number of useful features and backed by professionalism and reliability.

It is always better to go for a reputed provider that is offering top-class services at prices that are slightly more than what would have been paid for the services of a not-so-successful web hosting provider. We hope that this information on the most common domain registration and website hosting mistakes would prove useful to you for seeking reliable, professional domain name registration and web hosting solutions.

Application Management Outsourcing ? Realize Untapped Cost-savings Potential


The effects of economic recession have been looming large on the IT industry. Today companies face daunting challenge of rising cost, slower customer spending, reeling stock market and global credit crunch. According to Gartner estimates approx 70% of IT spending goes to application management. With smaller budgets, the focus is on cutting the costs but the need to innovate has also gained the strength.

However, managing application is not everybody?s cup of tea. Unbearable downtime, rising cost, and underutilized resources take a toll on the business productivity. Application management resolves all these problems in following ways:

Direct Cost Cutting: Are you worried about your dollars not following to the right place and going down the drain due to over burden of managing your applications? Agree that the applications visibly demands higher maintenance costs, however this is the one area where you can implement direct cost cutting. The best way to cut the costs heavily is through outsourcing the management of applications. Business benefits from outsourcing extend beyond the higher profitability inherent in lower costs.

Improved Resource Allocation: Are your strong measures for right resource allocation stalled? For enterprises, it is difficult to manage the resource allocation in optimized manner with lots of applications to manage on their own. Adequate resource allocation drives the enterprises to choose application management outsourcing. Better application management lets them to avail all the available opportunities as the earlier occupied resources are free to focus on core business activities.

Reduced Complexity: Handling next-generation applications packed with various features is getting difficult, and how to run them is more complex. The application management outsourcing reduces the complexity associated with the applications and provides complete monitoring of each application on minute level. Have improved visibility across, and control over, your applications.

Instant Tangible Results: Pressed with the need for producing tangible results? Most enterprises aim to make applications perform smarter. But this is easier said than done. Application management outsourcing delivers the tangible results instantly. Enterprises don?t focus only on the cost and time factor when choosing application management outsourcing, instead they benefit with the applications skill-sets at short notice, improved processes, and competitive advantage.

Lower Total Cost of Ownership - Getting the most from your applications depends on how smartly you are running them. Application management outsourcing lets enterprises to develop and manage their applications without upfront huge investment and lower TCO. Improved time to implementation of new services and increasing disaster recovery capabilities spur the great reduction in TCO of the owner.

Continuous Enhancement ? Applications needs to evolve continuously to meet the changing business needs. They should be stable and available when your customers need them. This stability and availability can be achieved through application management outsourcing. You?re always in-the-know of the application management lifecycle and planned and phased enhancements of applications.

IT service providers with established offshore facilities are better positioned to deliver application management outsourcing. NaviSite provides highly-available and cost-effective Application Management and IT Infrastructure Hosting for your business applications and technology investments. Now, be ready to concentrate on core competencies and run non-core business activities efficiently.

For more information on application services and application management, please visit NaviSite Inc.

Web Hosting Companies ? Offering Wide Range Of Hosting Services


Web hosting companies are helping customers in building and hosting their own websites. By offering secure and reliable web hosting services they provided a platform for online sale and purchase. They are among the major contributors for increasing popularity of e-Business and other web applications.

Depending upon the personal or business needs of customers, web hosting companies provide a variety of services. Some of the most important services offered by a reputed web hosting company are as follows:

Web Hosting Services ? A web hosting company offers numerous types of hosting services. Depending upon the specific needs of client they provide different hosting packages like personal hosting, business hosting, reseller hosting, virtual dedicated hosting, dedicated server hosting, managed hosting etc. All these services focus on different business goals of individuals and corporates.

Domain Registration Services ? Domain registration is among the most popular service offered by a reputed web hosting company. In order to start a website one needs a domain name (unique identity over internet). Web hosting companies keep association with domain registrars to provide domain booking facilities for their customers.

SSL Certificates ? SSL certificates are used in e-Commerce websites. SSL (Secure Sockets Layer) is a security technology that is commonly used for encrypting information sent between users and e-commerce websites, thereby securing transactions. Nowadays, SSL is the industry standard internet transaction security technology. To provide the required level of security and authenticity in the services of their customers, web hosting companies offer them SSL certificates.

Email Services ? Email is the most popular way of personal as well as business communication. To manage the email services online, organizations often needs email hosting services. Web hosting companies offer premium email services (based on POP or IMAP) to their customers with enhanced features, custom configuration, and comparatively large number of accounts.

Website Development ? A majority of web hosting companies also offer services for website design and development as an extension to their primary services. The facility is offered by them just to make sure their clients get one stop solutions to all their IT needs.

Aforementioned services are among the most popular services offered by any reputed web hosting company. Apart from that they also offer shopping cart, image hosting, files hosting, video hosting or blog hosting services.

Which Is Better? Windows Or Unix Website Hosting?


Many people recognize Linux Web Hosting as the best type of web hosting solution around, because of the added advantages of this web hosting solutions, which provide reliability, security, functionality, and affordability all in the one package.

We have numerous other articles written on this very subject. Each one tackles a different aspect of this complex topic.

Linux Servers Advantages

Linux servers have been known to run for long periods of time lacking nominal difficulties or down time being experienced, which is a believeable achievement while many Microsoft servers indigence to refresh and reboot their working methods at frequent intervals.

Linux establishations have no known vulnerabilities in their security working method; however, it is still believeed a priority of Linux to keep their methods operation with the best level of security around.

In the introduction, we saw how this subject can be beneficial to anyone. We will continue by explaining the basics of this topic.

Linux also presents its customers the added gain of cheaper Linux based web hosting solutions. This is chiefly due to open find distributions; hosts usually lapse these savings against their customers, making Linux web hosting solutions very affordable.

Disgains of Linux Servers

With every gain of a hosting solution, there has to be disgains as well, Linux hosting solutions are no exclusion to this statute. One of the highest disgains of Linux based applications is that they are powerless to accommodate windows applications and the coding conversions. This can indicate calamity for websites that have been hinted especially for windows based applications.

When choosing a web hosting bringer for Linux, make effective he presents all the necessarys army on security, counting firewall, worry stability for the servers, rejection of argument (DOS) protection.

Also, there are some necessarys army any web hosting service should involve, such as MYSQL army, statistics (preferably two speechs), antivirus and antispam army (added or involved) and the possibility to add your own speechs via FTP. If your web hosting service bringer doesn't involve SSH access (this is very ordinary), make effective they can present you verify to establish those speechs. Of course, if your speech presents a security flaw, your web hosting bringer may ask you to change it or deny establishing it altogether.

Windows web hosting servers

Windows web hosting solutions provide many payback such as NET verify, ASP, visual necessary C++ and treasure speechs. Windows are also known for their dynamic page displays. All windows hosting policy, as well as MSSql for more experienced webmasters verify the Microsoft Access 2000 record and are usually relaxed and sound dispatch to direct codes to.

though Windows hosting post present a large number of payback and extras, the actuality that they have the odd security tricky, are flat to down time, and scheduled rebooting on a frequent beginning rehighests a viable disgain to with windows servers as a web hosting solution.

While the picking of a web-hosting server is an individual resolve, those looking for a hosting solution should believe the payback and disgains of both windows and Linux severs before making a picking.

When we begin to bring this information together, it starts to form the main idea of what this subject is about.

What Is Game Server Web Hosting?


Currently, game server web hosting is one of the fastest growing segments in the entire web hosting industry. Many businesses have developed specifically to offer online gaming of all kinds and they all require the special services of game server web hosting providers.

Unlike traditional business hosting, game hosting is far more demanding. It requires significant amounts of specially formatted server space to meet the demands of many players choosing one game at a single time. There are literally millions of consumers around the world who opt to play games online, which all translates to a need for reliably organized and dedicated service.

Heavy traffic is not the only issue that should be addressed when looking for a game server web hosting service however. Easy to use control panels which can help the site owner automate and organize many processes is also something that should be considered an absolute ?must?. This is because the online gaming environment requires a lot of customer support and service, and also many applications and software updates and fixes which can only be managed with a good control panel feature.

Additionally, the amount of space required to handle the needs of the gaming software may limit the number of games available and the gamer server web hosting company selected. The games are each assigned a special ?node? on the hosting equipment and each node has a limited number of ?slots?, which translate to the total number of players who can access the game at any given time.

The best contemporary game server web hosting companies make about ten to fifteen nodes available on each server ? which is a good illustration of the kind of space the games and functions require. This also introduces the need for reporting features that quickly let the website owner know which of their games is receiving the most attention or usage. Such information is critical in expanding offerings or eliminating a game that may be taking up to fifteen percent of a company?s server space.

Many online gamers also like to discuss the games they are playing and to socialize with fellow gamers, because of this it is important to see if the game server web hosting company provides applications such as chatting or forums which will add to the enjoyment of the customers.

Finally, though the game server web hosting sites are relatively new, they still require as much security and updating as traditional server equipment. Because of this it is important to scrutinize each company before making a final choice.

Profit Pulling Adsense Site Templates


If you want to build a residual income online, you will want to look into one of the quickest and simplest ways of doing it, with Google Adsense. If you are trying to start a business part-time, you may not have the time to build all the niche sites you need to make this business a success. You can quickly and effectively use an Adsense site template for the job.

If you intend to make money with Adsense, and I'm sure you do, you will want to make sure you use a site template that will attract visitors. Your time is valuable and you don't want to be throwing it away by using one of the useless site templates that are flooding the marketplace now.

You need a good Adsense site template, so what does one look like? You will want to modify your template quickly and easily. A good Adsense site template will help you do that. A good template will help you offer unique and original content to your visitors and be search engine friendly. Having multiple profit centers is also a plus.

You will save a lot of time with a template that is quick and easy to tailor to your niche. You can even find good templates you can change even if you don't know any HTML! Modifying your template is important because you want a page that is unique from any other site. Being different is a key ingredient.

If you want to attract visitors and keep them coming back, then you need to offer them freshly updated and unique content. A good Adsense site template will offer you several ways to do this and some can do it automatically.

Having a unique site with new, constantly updating content can help with your search engine placement. Also a good site template will build pages centered on one specific keyword which will also help with your search engine placement. Being listed in the search engines can get you a lot of free traffic.

A good template will also have multiple profit centers. Adsense will be the main profit center, but you want to pull in as much profit as you can from your site. There are other opportunities such as affiliate products and such that you could offer your visitors to bring in additional income.

Use this as a guide when looking for a good Adsense site template. I'm sure there are some templates out there that incorporate more profit pulling ideas than what I have covered. If you find them, use them! Give your Adsense business a boost by using a good Adsense site template.

Web Hosting For Everyone With Virtual Web Hosting


If you need to get pages online that are run by a few people, virtual web hosting may be the answer for you. Computers that are linked can offer thousands of users the opportunity to form groups of varying numbers to create websites hosted by the linked computers. The host computers have a virtual web hosting program that can allow literally hundreds of user to be running websites concurrently.

Virtual web hosting is a simple concept. One central host computer will manage several websites created by a few different online servers. A program that acts as a virtual DNS resolution program enables this hosting to be provided. In this way, each user can then have their own user and domain name particular to their personal site. These websites are then able to be linked with ease, as the host computer recognises each online address and the individual or group that operates the site.

IP hosting is the primary type of web hosting. This virtual web hosting allows provides each site that is linked to the host computer its own IP address. The HTTP GET orders instructions sent to the host computer identify which website they relate to, and the action to be performed will be recognised by the IP number connected to the instructions. It is then simply a matter of the host computer following the directions given and the IP numbers will direct where the commands must go to. This is helpful for sites that require added security for their material.

A second style of virtual web hosting is one that uses the name of the site to organise the sites being hosted. This type of web hosting links numerous sites that share the same IP address to the one host computer, rather than having individual IP addresses. With this web hosting platform the websites are ordered and identified by site domain name names. The HTTP GET orders sent to the host are then sorted by the domain name of the originating website. For computers that have no great requirement of high security, this is a common hosting format. It can also be used for individuals' websites that have many various domain names. If the website offers an online shopping service or a service that requires extra security, then secure socket layers (SSL) will be required. SSL protocols allow a number of people to access and use the site, but provides anonymous FTP server usage, utilising separate security certificates when accessing various parts of the website.

The issue with virtual web hosting is that host computers may only have a limited number of IP addresses or domain names that clients can make use of. As well as this, the online browsers that are needed for this are HTTP 1.0 enabled, and if they are incompatible with this they may require name based requests to navigate the website.